Beer Camp

Sierra Nevada Brewing Company took on a hugely ambitious project this Summer with their Beer Camp Across America tour and variety 12 pack collaboration. The beer was amazing and they pulled off their 7 city cross-country tour. It’s been a few weeks since they wrapped that up the tour and the 12 packs are all shipped and have mostly disappeared from store shelves. Now that the brave folks at Sierra Nevada have had a chance to catch their breath they can get back to making their usual high quality brews and they can ask themselves an important question:

What can Sierra Nevada Brewing Company do for Keith?

I would like to help them out with that by suggesting they bring me to their next beer camp. I’m not talking about another crazy tour (not that I would turn that down). I’m talking about Beer Camp where they let us normal folk come brew with them for a week. In the past they’ve had contests where people could submit videos to get invited to Beer Camp. I have a couple ideas for a video bouncing around, but I’ve never taken the time to get past my lack of video production experience and create something. Then, a few weeks ago this coaster showed up in Sierra Nevada’s tap room:

coaster1 coaster2

It was gone a week later so maybe they decided it was a bad idea, but I for one could come up with wacky beer ideas all day. That sounds way easier than producing a video. Anything worth doing is worth overdoing, so I wrote a script that generates random beers. Most of what it comes up with sounds disgusting, so that’s where you come in. I want to crowd source getting me to Beer Camp. Check out the random beer below; if it sounds awful click the “Ewwww, try again” button, if it sounds like Sierra Nevada’s next best seller click the “Sounds tasty, send it to Sierra Nevada” button. Keep clicking that Ewwww button until you find something that sounds tasty. I’ve limited it to one submission per hour so we don’t annoy Sierra Nevada too badly.

Random Beer: Triple Blood Orange Happoshu




Update 8/21: Crikey, that got a bigger response than I anticipated. Our friends at Sierra Nevada have quite a few suggestions to sort through now. I doubt relentlessly spamming them with suggestions is going to help my chances of getting invited to Beer Camp, so I’m going to have the suggestions go to me instead of directly to them from now on. I’ll pick the best ones and forward them along to Sierra Nevada. Feel free to make your case in the comments if you think your suggestion would be a particularly yummy brew.

“Beer Camp Across America – San Diego” photo by Allagash Brewing

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